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Jungle Berry News

Fair Trade Principles

We aim to incorporate the ideals of fair trade and sustainability at every level of our business. These are the principles at the heart of Jungle Berry:

• All Jungle Berry producers receive fair prices commensurate with the local cost of living in the area of production. We will not engage in a 'race to the bottom' in pursuit of the very cheapest products at the expense of producers' livelihoods and their environment.

• As a fair trade enterprise, we are committed to making regular orders and providing advance payments to producers. A steady income stream helps our producers plan for the future. We also provide developmental investment/capacity building to our producers.

• We develop long-term relationships with producers based on mutual respect and understanding. By regularly visiting our producers we are able to ensure that production methods and working practices remain sound.

• Jungle Berry deals directly with producers, eliminating unnecessary or exploitative intermediaries. This means producers receive the direct benefits derived from selling to a wider marketplace, empowering them to re-invest in their work, lives and communities.

• Working in the Amazon rainforest using sustainably-sourced naturally-occuring materials provides local communities with the incentive to value the standing forest and its sustainable riches, not felled trees or cleared land.

• In particular, we are committed to working with producers in remote or economically depressed areas who would otherwise struggle to gain access to wider markets. The Manaus areas is one of the most remote and inaccessible areas in South America.

• We act on a number of levels to limit Jungle Berry's environmental impact. We strive to ensure that the materials used in the production and packaging of Jungle Berry goods do not damage the environment; Jungle Berry jewellery is made from naturally occurring seeds that are sustainably harvested. The woods used in our products have been salvaged from the offcuts of sustainably felled trees.